FOR PROFITSMeet Lauren: She is a marketing manager at Acme Co.
Everyday she promotes digital engagement for their community outreach. Now that Acme has a strong following ACROSS social CHANNELS, Lauren wants to activate their followers
Lauren needs to make ACMES outreach MORE ENGAGING...TO empower THEIR CONSUMERS to get involved
ENGAGE MORELAUREN TURNS COMMUNITY OUTREACH INTO ENGAGEMENT OPPORTUNITIES.TO START, SHE IMPORTS ACme’s grants, Sponsorships & workforce volunteerism AS PROJECTS
SHE INVITES FOLLOWERS TO START LOCAL PROJECTS ON ACME’S BEHALF
CAMPAIGN PAGES display all those projects in a single map-based story
SHARE MORELAUREN EMPOWERS ACME FOLLOWERS TO SHARE THEIR STORY.PROJECT PAGES ALLOW FOLLOWERS TO GET INVOLVED BY FUNDING, SUPPLYING OR VOLUNTEERING.
WITH EACH CONTRIBUTION, FOLLOWERS SHARE THE PROJECT STORY WITH THEIR SOCIAL NETWORKS AND ACME IS MENTIONED IN EACH SHARED STORY.
FOLLOWERS BUILD MOMENTUM FOR PROJECTS BY SHARING WITH THEIR NETWORK.
KNOW MORELAUREN CAN NOW INFORM DECISIONS WITH NEW DATA ABOUT ACME’S FOLLOWERS.FOR THE FIRST TIME, SHE tracks PROJECT IMPACT, user DEMOGRAPHICS & SOCIAL ENGAGEMENT.
She measures return on outreach and drive marketing goals across departments.
She MANAGEs all acmE projects from one place.
NON PROFITSMeet BILL: he is a PROGRAM DIRECTOR at COMMUNITY TRUST.
Everyday he WORKS TO BALANCE HIS LIMITED RESOURCES WITH HIS OPERATIONAL GOALS. HE KNOWS RESOURCES ARE AVAILABLE WITHIN HIS COMMUNITY, BUT HE STRUGGLES TO ACCESS THEM.
BILL NEEDS TO FIND WAYS TO TAP INTO HIS LOCAL COMMUNITY TO HELP HIM ACHEIVE THEIR SHARED MISSION. FUNDS SUPPLIES AND VOLUNTEERS
ENGAGE MOREBILL DOES MORE WITH LESSTO START, HE CREATES PROJECTS OUT OF HIS EXISTING PROGRAMMING
CAMPAIGN PAGES display all those projects AND IMPACT in a single map-based story.
HE ATTRACTS NEW SPONSERS (INDIVIDUALS AND ORGANIZATIONS) BY SHARING HIS WORK AND CONNECTING IMPACT WITH DONORS.
SHARE MOREBILL EMPOWERS HIS SUPPORTERS TO EVANGELIZE HIS MISSIONNOW, BILL’S LEADERSHIP INSPIRES MORE PEOPLE TO GET INOLVED.
PROJECT PAGES ALLOW SUPPORTERS TO TAKE ACTION BY FUNDING, SUPPLYING OR VOLUNTEERING.
WITH EACH CONTRIBUTION, SUPPORTERS SHARE THE PROJECT STORY WITH THEIR SOCIAL NETWORKS TO CREATE A GROUNDSWELL OF SUPPORT.
KNOW MOREBILL CAN NOW KNOW WHERE SUPPORT IS COMING FROM (AND HOW TO GET MORE!)HE tracks PROJECT IMPACT, user DEMOGRAPHICS & SOCIAL ENGAGEMENT.
He measures HIS IMPACT AND COMMUNICATE THAT BACK TO HIS SPONSORS.
HE MANAGEs all COMMUNITY TRUST projects from one place.
- GovernmentMeet RUBEN: he is a COMMUNICATION DIRECTOR AT CITY COUNCIL.
Everyday he WORKS TO BALANCE THE OPTIMIZATION OF TAX DOLLARS WITH THE RESPONSIBLITY TO HIS CONSTITUENTS. HE MUST UNDERSTAND WHAT CONSTITUENTS NEED FROM THIER LEADERS.
RUBEN NEEDS TO FIND WAYS TO ENGAGE CITIZENS...TO ACCESS THE WILL OF THE PEOPLE.
ENGAGE MORERUBEN NEEDS TO BE MORE TRANSPARENT.TO START, HE CREATES PROJECTS OUT OF HIS EXISTING PROGRAMMING
WITH CAMPAIGN PAGES, RUBEN displayS all CURRENT AND FUTURE projects AND IMPACT in a single map-based story.
HE ATTRACTS ALL COMMUNITY STAKHOLDERS TO CO-CREATE THEIR SHARED COMMUNITIES.
SHARE MORERUBEN CREATES SOCIAL AND POLITCAL CAPITAL FROM HIS PROGRAMMING.NOW, RUBEN CAN PROMOTE THE PROGRAMMING THAT IS CO-CREATED WITH HIS CONSTITUENTS.
PROJECT PAGES ALLOW CONSTITUENTS TO MAKE PUBLIC COMMENT AND/OR TAKE ACTION BY FUNDING, SUPPLYING & VOLUNTEERING.
CONSTITUENTS SHARE PROJECT STORIES WITH EACH CONTRIBUTION TO CREATE A GROUNDSWELL OF SUPPORT.
KNOW MORERUBEN CAN NOW IDENTIFY THE INFLUENCERS AND INTERESTS AMONG CONSTITUENTS.HE tracks PROJECT IMPACT, user DEMOGRAPHICS & SOCIAL ENGAGEMENT.
He USES DATA TO DRIVE FUTURE DECISION MAKING.
HE MANAGEs all CITY COUNCIL projects from one place.
- IndividualMeet MYLES: HE IS A YOUNG PROFESSIONAL AND RECREATIONAL SURFER.
Everyday he BALANCES HIS PROFESSIONAL AND PERSONAL LIFE. HE WANTS TO SUPPORT HIS LOCAL COMMUNITIES AND KEEP THE BEACHES that HE ENJOYS CLEAN.
MYLES NEEDS TO FIND WAYS TO SUPPORT HIS COMMMUNITY WITH THE RESOURCES HE HAS AND TO CONNECT WITH PEOPLE WITH SIMILAR INTERESTS.
ENGAGE MOREMYLES WANTS to FIND NEW WAYS TO BE ACTIVE AROUND HIS INTERESTS.ONE WAY IS TO DISCOVER PROJECTS TO SUPPORT THAT ARE RELEVANT TO HIm and his surfing.
ANOTHER WAY IS TO START A BEACH CLEAN UP PROJECT AND ORGANIZE FUNDS, SUPPLIES AND VOLUNTEERS TO EXECUTE IT.
He can connect with people working on similar projects.
SHARE MOREMyles creates social stories about his projects and contributions.NOW, myles CAN quickly PROMOTE THE projects he supports and/or starts.
by sharing his needs and publishing his project, his needs are elevated into the view of all users (organizations and individuals)
Myles builds a digital reputation for his work within his community and he is incentived to stay active!
KNOW MOREmyles CAN NOW learn more about his community.HE tracks his PROJECT’s IMPACT, contirbutor’s DEMOGRAPHICS & SOCIAL ENGAGEMENT.
he learns about larger movements that he is part of just by being active in his community
He learns about which organiations support his community and exactly how they do it.